Custom Color + Pantone: Color Crew's Picks for 2017 Color of the Year

Our friends over at the Global Color Authority just announced their 2017 Color of the Year. They state that choosing the Color of the Year is, "A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of mood and attitude."

The color for 2017 is Greenery - Pantone 15-0343. Pantone chose this color because it is symbolic of new beginnings - it's nature's neutral. While it may constantly be in our periphery due to our submerged lives in modern culture, Pantone is bringing it to the forefront and encouraging consumers to notice its omnipresence around the world.

As a digital printer, we match to Pantone colors. Larry, our Idealliance G7 Master and Prepress Lead, works to ensure that our colors are as true to Pantone as they can be - Brett calls Larry the "Best Color Guy in Kansas City."

Everyone from our Happiness Heroes to our shipping department consumes the colorful sights of our Color Castle every single day. When asked, you bet they had an opinion about what the 2017 Color of the Year should be. 

If left to choose, here's what our Color Crew would pick for Pantone's 2017 Color of the Year: 

 

After checking out our color choices, you probably want to talk about how we can nail your color requirements

Looking at Latex: Sustainable Printing

If you were presented with a way to enhance the standards, increase the reliability, and improve the speed in which your products were produced, you’d do it, right? In 2013 Custom Color took the opportunity for better quality, increased reliability and quicker production when we transitioned our roll prints from solvent to latex.

Custom Color Latex Printer

In 2013, within six months of purchasing our first HP 3000, we noticed the  incredible abilities of the printer and we acquired another. In 2016 we purchased an HP 3500 and upgraded our two 3000s. With three HP 3500s and one HP 370, we have the capacity to run 72,000 square feet of vinyl substrate and wallpaper per day. There is no other printer on the market that can match the fidelity, consistency, and speed of the HP 3500.

Latex is a generic chemical term in our Custom Color Dictionary that can scientifically be defined as the “stable dispersion (emulsion) of polymer microparticles in an aqueous medium.” Better explained, latex ink is composed of plastic-like particles of pigment suspended in a water-based solution.

Similarly to the HP 3500, latex ink meets, and oftentimes exceeds, many industry and company-wide standards. We chose to transition to latex ink for these reasons:

High Health and Environmental Performance:

HP Latex inks contain no Hazardous Air Pollutants (HAPs,) are non-flammable and non-combustible, and are nickel free. Because the ink is free from the harsh chemicals that solvent inks present, we are able to produce odorless prints for all environments. This means that the most sensitive spaces, like restaurants and hospitals are free from ink odor. 

The HP latex inks that are used in our four HP printers have qualified for the Ecologo and Greenguard Gold certifications. These inks meet some of the world's most rigorous and comprehensive standards for low chemical indoor emissions – the emissions are so low that special ventilation is not required in our facility. Furthermore, all HP Latex printing supplies and consumables are recyclable.

Meets Custom Color Standards:

Custom Color has almost 50 years of experience in the graphics business – because of this, we have incredibly high standards in terms of quality, reliability and speed. Latex inks provide a wide color gamut, which we certifiably achieve through our G7 Master Qualification.  

Latex ink allows for a higher resolution print – every detail is achieved, regardless of substrate. Since the introduction of latex printing at Custom Color, we have been able to exceed our previous production speeds. Latex ink eliminates the 24-48 hour degasing period – we can now take prints straight from the press to the lamination station to be finished off. Latex ink provides an impressive level of scratch-resistance, which translates to fewer reprints and happier customers.

Our Allegiance to Latex:

The health and environmental performance is superior to that of a solvent printer while the colors and consistency are more reliable. Our HP printers and latex inks produce higher-quality prints in a shorter amount of time, which keeps us providing ink in a blink to the best customers in the business.

See some of the work that is printed on these machines here.

 

Figuring it Out: Four Tips for Feather Flags

You’re opening a new business and you want to let the community know, maybe you’re trying to figure out how to get more foot traffic in your store – very different end goals, exact same solution: feather flags. 

Figuring it Out: Four tips for Feather Flags

Custom printed feather flags speak volumes. They can be easily seen from busy highways and streets and can be brought inside for indoor events. In the promotional products world you might have heard them called flutter flags or blade flags – at Custom Color we call them feather flags. Whatever you choose to call them, these tall message flags are phenomenal.

Each flag is printed on a special lightweight material and goes through our dye sublimation process. Ink is printed directly onto the fabric substrate and then heat is applied to set the color. This process reduces fade time and maximizes the color life of the final product. After the fabric is printed, a pole sleeve is sewn on by one of our master finishers.

Printing requirements for these flags differ from print provider to print provider – it can become difficult to keep up with demands. Here are four tips, from setup to the finished product that will help businesses get their feather flags on their feet.

Hardware

Choosing hardware is the first step in making your feather flags happen. We stock eight, twelve and fifteen foot flag hardware. Knowing which size of flag you need with be vital for the rest of the printing process.

You’ll also want to let your Happiness Hero on some of the final details of the flags. This will allow them to help you choose your hardware. All flags come standard with an outdoor pole stake that securely holds the flag in grass or dirt. Customers also have the option to purchase an indoor base with a water weight for concrete or indoor displaying.

Setup

Before beginning your flag design, make sure that you are set up for success. Ask your Happiness Hero or Account Executive for a design template. Our templates are specially intended to assist designers in setting up their file. Other setup instructions to consider can be found in our art tips guide.

Design

Businesses have so much to say and such a little area to say it in – because of their size and shape, flags often pose as a challenge for designers. We like to remind designers to be cautious of the pole pocket – even though it is a designable aspect of the flag, it should not contain an image or words.

Brett’s letter visibility chart reminds us that too much information might be difficult to see from further distances. Think about any acronyms that you want to put on the flag and make sure that they are culturally appropriate – inappropriate acronyms are pretty embarrassing for us to point out.

Bold and big are my final words for design. If you’re looking to make a bold business statement, make sure that your text and words are striking, vivid and bright.

Questions

We love sharing our printing proficiency with our customers. Regardless of the question, we can help. Understanding which line designates cutting and which line is bleed is important – we are more than happy to explain the difference to you.

Brightening your business and attracting customers is your goal. It’s ours too – let’s talk about doing so with feather flags.


Jason Milbourne is the Vice President at Custom Color Corp. A designer, pre-press connoisseur, and Royals fanatic by day and a fantasy baseball pro and taco and craft beer arbitrator by night, Jason loves all things fun and crazy….just like his hair. Connect with him on LinkedIn, but don’t follow him on Instagram, because he won’t follow back. 

Generating Greatness: G7® Master Qualification

This quarter has been an exciting time at Custom Color. Last month we received an A+ SAGE rating for being a high-performance promotional products print provider. This week we added another certification to our collection.

We achieved G7® Master Qualification, awarded by Idealliance®, a not-for-profit industry group dedicated to guiding print production best practices, specifications, and standards, worldwide. Custom Color joins a select group of print service providers who have successfully completed training, examination and qualification process of their print production processes, validating their capabilities to the highest level of global industry standards and specifications.

G7 is Idealliance’s industry-leading set of best practices for achieving gray balance and is the driving force for achieving visual similarity across all print processes. The application of this method enables printers to reproduce a similar visual appearance across all printing types and substrates.

Prior to our first G7 Master Qualification in 2015, our large format digital print services to clients in the hospitality, retail and trade show industries was thorough, but standardization was lacking. With a growing arsenal of printing equipment, we recognized that we had to ensure standardization across our presses so that mixed material marketing campaigns would appear cohesive in color. We looked to our Prepress Lead Larry, and the Idealliance G7 Master Program, to achieve further productivity gains to better serve our customer’s objectives for brand color quality and control.

“Ensuring color quality for our customers is vital,” stated Larry Legg, Custom Color’s Prepress lead. For the past two years, we have dedicated time and energy into achieving the accurate G7 gray balance. This color standardization in gray scale and color across our presses means assured accuracy and consistency for our client’s brands. “

"We applaud Custom Color for utilizing the G7 Master Program to assure consistency and quality in their proofing, brand color management and print processes," commented Steve Bonoff of Idealliance. "G7 Master Qualification demonstrates a level of control and expertise that places Custom Color at the top of their field. We applaud their leadership, commitment and support of the G7 Master Qualification Program."

Generating Greatness: G7 Master Qualification

Our G7 Master Qualification, in conjunction with our unparalleled customer service and top-of-the-line technology, are all reasons to think about switching from your current print services provider to a print solutions provider. Want to talk about it more? Contact us!

Five Factors to Consider: Designing for Large Format

I was inspired to write this blog while driving down the highway. It’s no surprise that marketers and advertisers aspire to reach consumers where they are, and yesterday, they got me in my car. 

I have a unique perspective on design and follow-through of print projects. As a graphic designer by trade, I understand all of the principles of design. As a printer, I understand the logistics that come with printing for large format. Combining that knowledge with my experiences as a visual consumer, I present to you five factors to consider when designing for large format.

Viewing Distance

This particular factor was the one that triggered the ideas for this post. As I was driving, I passed a large semi-trailer-truck on the highway. This semi had advertising on the back panel.

The placement was perfect and the printing looked fine, but one element that designers didn’t remember was viewing distance and size. The font size on the advertisement was unusually small – in order to read the words, I had to get uncomfortably close to the barreling semi.  

One of the fantastic appeals of large format printing is that it is large – understanding letter visibility is important when designing such a large graphic. Research conducted by the Pennsylvania Transportation Institute, Penn State University and the United States Sign Council suggests: 

Custom Color Five Factors to Consider Designing for Large Format

 

Substrate Size

For us, it’s all about yield. Many creatives despise math, but calculating print size to the substrate may increase yield. Sometimes decreasing print sizes by a quarter of an inch can increase the amount of prints per sheet of substrate. Consider adding additional artwork in the salvage of the material to decrease your price-per-piece.

Understanding the substrate environment is crucial as well. If you’re designing for multiple stores, consider ceiling height and wall space for every store and not just a model.

Packaging

We ship with UPS and FedEx. Both companies have standard size requirements that packages must meet – if the packages are larger than these specified charges, the package will accrue an oversize package charge.

Packages being shipped by UPS must be 150 pounds or less, up to 165 inches in length and girth (2x Width + 2x Height.) FedEx requires packages to be 150 pounds or less.

If your size or shape is larger than these requirements, we can work together in a research and development phase to come up with a printing solution that reduces packaging.

Spend

Printing with Custom Color means that you have endless options for finishing and additions to your print. We can make prints three-dimensional with cutouts and standoffs. We can add glitter laminate or make your surface dry-erase.

 Having a plan for your prints is paramount. You want a big bang for your buck. By talking with your account executive or your Happiness Hero, we can ensure that you understand the cost breakdown for each element.

Multi-Function

With custom digital printing, we are able to make your prints fit a multitude of occasions. Many of our solid substrates can be printed on both sides. This means that one substrate can serve as two prints – either as a 360-degree view or flipped to reveal a different marketing message for another campaign.

With the functionality of prints comes the logistics as well. Considering finishing for prints, hardware for displaying and store-level employee set-up are all concerns one must think of when designing large format prints.

That’s a Wrap

I used to work as a designer – the millions of facets that you have to manage can be immense. For me it was helpful to fully understand the medium that I was designing for – and hopefully it helps you too.

Have any further questions? Contact me.


Brett Saunders is the Vice President of Finance and Development at Custom Color Corp. Brett spends part of his days wondering how to combine his loves of product research and development, Haribo gummy bears, large format printing, and all things Disney. The rest of his time he oversees the company finances and productivity. Connect with him on LinkedIn

Ink Inquiries: Our Most Frequently Asked Questions

There is a certain unspoken mantra at Custom Color – it is best explained by Alan Weiss, author of Million Dollar Consulting. Weiss stated, “Ask your customers to be part of the solution, and don’t view them as part of the problem.”

We’re collaborators, we always include our clients in the solutions to their printing problems. Oftentimes, customers coming from the hospitality, retail and trade show sectors have questions about large format printing, the process, and its worth to their organizations.

We decided to compile a Frequently Asked Questions blog to calm the qualms of printing prospects and current customers. Without delay, a bit of Custom Color proficiency from the beginning of the printing process to the end:

Why does my company need large format printing?

As we stated in our Questions Answered blog, the reason that you must incorporate large format printing into your campaigns is because “it’s, hands-down, the easiest way to attract customers, increase brand awareness and boost sales.“

Fun retail fact: 53% of all customers’ in-store buying decisions are classified as impulse buying – if you’re not employing POP or POS displays, you might be missing out.

It’s simple! You provide art and specs and we do the rest.

Can you make __________________________?

If you can think it, we can ink it (we have t-shirts that say this, so we’re very serious). Our large variety of over 125 inventory items works great for a majority of our client’s projects. However, if you’re looking for something that we don’t stock, we can special order any substrates or accessories that your custom project requires.

I need this by this afternoon (or tomorrow, or the day after) - can you make that happen?

While we try really hard to meet every deadline that we’re challenged with, perfection takes a bit more time than a day. Our general turn around time from receiving print ready files, to production to shipping is five to seven business days. We like to dedicate our energy to each and every piece of a project, which our clients love.

What kind of proofs do you offer? When will I receive my proof?

Customers have a few options when it comes to proofs. If you’re looking for a proof of the entire art file at a reduced size, you’ll need a production proof. We can make our production proofs at any reduced size. Oftentimes, our customers ask for a mag proof along with their production proof. A mag proof is“magnified” and is the term that we use when requesting a cut out section of the artwork printed at 100%.

Full-sized production proofs is exactly what it sounds like – a proof of the image printed at 100%.

Proofs are sent after our prepress process deems your artwork error free and print-ready.

Can I alter the provided template?

Many of our promotional products require templates provided by our prepress peeps. While we encourage inking outside of the box, it’s important not to alter the cut files or bleed lines on the templates provided or else ink might not make it on your box.

Tell me how you prefer your files:

Lucky for you, our prepress lead, Larry has put together this art requirement guide that you can pass on to your design team. Following these art requirements will ultimately benefit your printing timeline – if we receive art-ready files, we can usually decrease the print turnaround time by one day, in addition to providing print perfection on our client’s projects.

How long until I receive my prints?

Our centralized location in the Midwest means that we can deliver graphics and kits to most of the country in three days or less using standard ground shipping.

Fed-Ex Shipping Map:
UPS Shipping Map: 

Printing technology? Pricing? Materials? Tracking numbers?

Our fantastic group of Happiness Heroes double as print professors – they can answer any questions about the printing process, substrates, pricing and tracking information. Have a question that we haven’t covered in this blog? We’ve got the answer to that, too. 

Basically...

Solving printing problems is our number one goal. We find that including our customers as part of each solution that we provide ensures that our customers are 100% satisfied with the final outcome.  Let’s celebrate solutions together. Print with us.


Jason Milbourne is the Vice President at Custom Color Corp. A designer, pre-press connoisseur, and Royals fanatic by day and a fantasy baseball pro and taco and craft beer arbitrator by night, Jason loves all things fun and crazy….just like his hair. Connect with him on LinkedIn, but don’t follow him on Instagram, because he won’t follow back. 

Custom Color Contributions: Our 2016 Charity of Choice

We say it time and time again; our employees are seriously fantastic people. Each year they all go above and beyond to help members of our community live better lives – our Color Crew makes contributions.

For the past three years, we have identified a charity in our community as our Charity of Choice. This year, we chose the Rose Brooks Center, a nationally awarded Kansas City domestic violence center that provides shelter and support to individuals, families and pets who dream of a life safe from violence. Their mission is to break the cycle of domestic violence so that individuals and families can live free of abuse.

We began taking donations on October 3 – in less than three weeks, we had collected over 1,000 pounds of items to donate. Our friends at Church & Dwight donated a gaylord full of personal hygiene items. Our employees rose to the challenge and donated another gaylord full of in-kind needs requested by the center. Employees also raised $150 dollars, which is enough to provide one safe night for a woman or child escaping abuse and 8 hot, nutritious meals to a resident of the emergency shelter.

 “We’re a company of people helping people – not only in our everyday printing duties, but also in major charitable donations, like this.” Brett Saunders, Vice President of finance and development stated. “It’s amazing that everyone from partners like Church & Dwight to our printing pros can come together to support such a worthy and close-to-home cause.”

Danny Tetuan, assistant account manager and donator of diapers stated, “There are so many mothers out there, especially in these unfortunate circumstances, that can’t afford diapers.” The memories of his sister’s similar circumstances drove his donation choice.

We’re all so proud to be part of a company that cares. Jessie McWilliams, Human Resources Manager and Charity of Choice captain stated, “I love that I get to work for a company that allows and encourages us to give back to our community. It is inspiring that our employees are always more than willing to give back to those who may be dealing with less fortunate circumstances.”

Fantastic job, Color Crew. We appreciate everything that you do for us, and everything that you do for others.

Par Excellence Promotions: An A+ Rated SAGE Supplier

SAGE, a Texas-based promotional products information services provider, recently announced its 2016 supplier rating award winners. Every year, SAGE presents its annual supplier awards to distributors and suppliers who are part of the SAGE network.

Ratings are a throw back to school – possible ratings are A+, A, B, C, D and F. After placing an order, customers voluntarily rate and comment about their provider’s performance on certain categories. These ratings are then all compiled to determine the provider’s yearly “grade.” The five categories for ratings are customer service, delivery, product quality, decoration quality and problem resolution.  These ratings are instantly averaged with the ratings from other SAGE users who have rated the particular supplier. This Supplier Rating System takes away speculation. By following this rating system, distributors know which company scores well in the areas applicable to their needs.

We’re so excited (and downright proud) to announce that Custom Color is a 2016 A+ rated SAGE supplier.  For the past five years, we have received an A+ rating from SAGE and countless positive scores and comments from our promotional products clients across the globe.

Our promotional products that are available on SAGE are the perfect outfit for any brand. Our 41-product offerings range from branding blocks to feather flags and table cloths to floor mats. All of our products are incredibly affordable and are created with the same care as all other Custom Color orders.

Being a part of the SAGE network is such an honor. In 2016 alone, more than 45,000 distributors spent over 9.1 million hours in SAGE. Moreover, SAGE is the leading provider of research and business management tools for the promotional products industry.  SAGE’s database of promotional products, combined with distributor’s honest reviews, is a fantastic resource that customers can use to elevate their businesses – we love being a part of client’s increased brand awareness and revenue.

Custom Color wants to thank our Color Crew for continuously inking amazing products and our Happiness Heroes for always making sure our clients are nothing short of pleased. Another huge thank you to our distributor clients for choosing Custom Color and for the ratings and comments that you provide.

We’re already working toward our 2017 A+ rating and are looking forward to providing print for the best clients in the business.

Print Acronyms that Every Marketer Should Have in Their Arsenal

Oftentimes it might seem as if we are robots - at our Color Castle you’ll hear us use lots of letters and sometimes it sounds like we’re speaking a different language. Maybe you've heard some of these acronyms in a meeting, or saw them in a blog post on social media.

Marketing and advertising shorthand is extensive (and intense!) We know how it can feel to be inundated with another industry’s alphabet soup. To help provide a little guidance, we thought we’d put together our top Custom Color acronyms. To all marketers, graphic designers and print buyers – you’re welcome.

Without further ado – from A to Z – our print acronyms that marketers should have in their arsenal.

AM – Account Manager

Our Account Managers are the bomb.com. They’re also referred to as Customer Service Representatives and Happiness Heroes. For any and all printing jobs, our clients are paired with AM’s – these account managers enter jobs and see them through the completion process. They are fantastic communicators and work to help their customers understand what is the most efficient solution for printing problems. Our AM printing posse has over 130 years of experience in the printing industry – that’s a lot of ink knowledge to share with you.

C3 – Custom Color Corp       

Most times, our company is referred to as CCC, C3, or CC.

CMYK – Cyan, Magenta, Yellow and BlacK

Many people know CMYK – it’s the four process colors that are used in printing. C is for Cyan (blue); M is for Magenta (red/pink); Y is for Yellow, and K is for Black. Sometimes you’ll hear 4-color processing, full-color printing or process printing. They all mean the same thing. At Custom Color, we even have white ink.

DPI – Dots Per Inch

Dots Per Inch measures the sharpness of an image. When expanding a photo for large format print, it is important that DPI is accounted for. For the most detailed output, full-size images should be 150 DPI and half-sized images should be 300 DPI.

DS/SS – Double Sided/Single Sided

Double sided is the use of both sides. Single sided is the use of only one side. Sometimes our customers will choose to have graphics printed double-sided so that graphics can be seen on both sides. Printing double sided is dependent on the material and the degree of bleed-through. If a print is hanging on the wall, customers opt for single-sided use.

DSF – Digital Store Front

Some of our franchised customers opt for our Digital Store Front service – an eCommerce site branded for specific clients. Marketing teams like AMC and Complete Nutrition send us their corporate-approved artwork. That artwork gets uploaded onto DSF and franchise locations can login to purchase signs, floor mats, flags, and any other items that the corporate marketing team produces.

G1, G2, G3, G4 –Teleios Grandes

We’ve lovingly nicknamed our Grande textile printers. Because we have three of these workhorses, we refer to them as G1, G2 and G3. These fabric printers are the most advanced direct to fabric printer to date. Our banner soft, display graphic, flag, micro layer and backlit luxxe are all printed on our Grandes.

G7 – G7 Master Qualification

Unlike our other terms, G7 doesn’t represent words. You’ll see G& in our email footers and on our website – we’re pretty proud of this system certification. G7 Master Qualification means that our software system can calibrate a printing device to meet the G7 grayscale definition using four 1-D curves. Basically it means that our colors are spot-on…every single time.

L3-PO – Larry L. LeggPO

You know, the Star Wars character C-3PO? We have one too – it’s our Principal of Prepress, Larry.

NDA – Next Day Air

This term can often be heard coming from our shipping department. UPS Next Day Air guarantees overnight deliver for day-definite shipments. This is ideal for shipments that need to arrive earlier in the business day and is guaranteed for on-time delivery, which is extra assurance for our customers.

PDF – Portable Document Format

Another common acronym – pretty much everyone is familiar with a PDF. A PDF is a file format used to exchange documents, independent of device or resolution. 

At Custom Color, our prepress system runs on PDF versions of artwork. We can receive art in many different formats, but for the sake of font protection, it’s best to submit PDFs to us. For print ready perfection, check out the graphic in The Prepress Process.

PMS – Pantone Matching System®

Ensuring that colors are accurate is critical for design and print. The Pantone Matching System is a standard ink color system used by commercial printers, like us. If the Pantone name or number is indicated, we can assure that the final print will be spot on. Referencing a PMS swatch book helps designers understand what the color will look like when the file is printed, as sometimes colors look different displayed on a monitor.

RGB – Red, Green, Blue

RGB are the three primary additive colors for display devices and scanners. The RGB color space constructs all the colors from the combination of the red, green and blue colors. We use CMYK for print (see above.)

RIP – Raster Image Processor

Rest in peace to pixelated graphics thanks to raster image processors. A RIP is a software that converts vector graphics into raster graphics or bitmaps. In large format, large images are essential. Our RIP software enlarges images without loss of clarity.

Printing terms can be terrifying – especially when it comes to perfecting your final print. This list of terms is in no way comprehensible of printing terms for all print providers – if you think of one, let us know because we’d love to add it to our list.

TTYL. UNT, CC.

Picking a Print Solutions Provider: The Three C's

If you haven't noticed, we reference our Custom Color dictionary often – we like to think that we’re continuously redefining old print production and ink industry terms. A few weeks ago, in our Printing Predictions blog, we differentiated print services provider from print solutions provider. 

To refresh your memory, a print solutions provider, defined by our Custom Color dictionary, is a printing company that possesses tools capable of holistic print services to solve client’s questions or problems.

If you're not employing large format to increase your brand awareness and boost your overall revenue, you might be wondering why you need large format printing. If you’re currently working with a print services provider, you might be thinking, “a print solutions provider sounds awesome – how do I score one of those?” They are awesome, and the answer lies in the “Three C’s.”

Customization

Companies, regardless of their industry, want customized print products. We live in a world where consumers are constantly bombarded by distractions – every brand wants theirs to stand out among the others. Hanging cardstock in your retail store windows isn’t going to provide the uniqueness that customers crave or the exposure that brands need. Displaying innovative large format printing helps brands emerge from in sea of sales.

Working with a large format printing company that prides themselves on customization is the first step. At Custom Color, our clients determine what their final product will look like – our customers obviously choose the substrate and the size, but they are also afforded many options for finishing and display systems. Our customers can also work with our Research & Development guru to determine their next greatest point-of-purchase display or branding effort. Inking outside of the box is our tagline.

Collaboration

Custom Color Happiness Heroes.jpg

Some print seekers can be overwhelmed by the customization options that print providers offer.  Choosing between 25 different lamination and finishing options, white ink and fixtures is enough to perplex non-print pros.

Print solutions providers will always have a robust printing posse – at Custom Color, we have our Happiness Heroes a.k.a. our Account Managers. Instead of playing a guessing game, our customers collaborate with one of our eight print ninjas. These printing pros have over 130 years of combined experience in the printing industry – they will always pose the most efficient solutions to any printing problem that may arise. We can even guarantee that they’ll make sure you’re smiling all the way; they are Happiness Heroes after all.

Capacity

When talking to prospective clients, we find that they are looking for a holistic service – they want to print floor graphics, fleet graphics and fabric all in one place. We are able to provide that. While “one-stop-shop” is so cliché, that is truly the most accurate description of how we operate – we can print on almost anything and everything imaginable.

Furthermore, we are able to meet high quantity numbers and customer specified turn around times because of our capacity. We boast an arsenal of large format printing equipment, which includes: 2 UV Flatbeds, 4 Latex Roll Presses, and 4 Fabric Dye Sublimation Presses. This combination of equipment, along with automated cutting and finishing, make it possible for us to service larger retail clients in their national rollouts.

C-C-C

Customization and collaboration ensures that the print is perfect for the customer; capacity ensures that we can execute each and every project to supreme standards while continuously exceeding client’s expectations. It’s not at all coincidental that there are three other C’s that designate the right printing solutions provider: Custom Color Corp.


Matt Keith is the CEO at Custom Color Corp, also known as the captain of the printing process from idea conception to kitting and shipping. He doesn't enjoy talking about himself in third person, but he is a big fan of Motocross Racing. Connect with him on LinkedIn.