SEG: it’s short for silicone edge graphics. It might just be another acronym for the industry – but for us, silicone edge graphics are one of our livelihoods. Twelve years ago we started digitally printing fabric for bedding. Five years ago, we were one of the pioneer large format printers in North America to incorporate Silicone Edge Graphics into our product line, and we haven’t looked back since.
Our bold SEG graphics are printed on a variety of textile substrates, which are carefully determined by our Account Managers after assessing the customer’s project needs. Our graphics are printed through a dye-sublimation process – fancy wording, right? This means that the ink is printed directly onto the fabric substrate and then heat is applied to set the color. Really the only thing fancy about it is how great it looks when it’s complete.
After the printing process is when the real magic starts. Our master finishers sew a silicone beading onto the edges of the graphics – this silicone edge fits flawlessly into our SEG frames. Color Crew finishers employ the industry’s top automated finishing processes and technology to accurately and efficiently finish jobs ranging from one piece to 20,000 pieces.
Every flawless print needs a flawless frame. That’s where our friends at SEG Systems come in. For the past two years, SEG Systems has been our go-to company for all of our framing solutions. The Charlotte, North Carolina team provides us with innovative solutions that are customized for every single project. SEG System’s frames are all manufactured in North America, which is an incredibly important factor to our partnership.
In May of 2015, Jason Milbourne and I traveled to FESPA in Cologne, Germany. During our time across the pond we witnessed firsthand some of the latest finishing technology. Today we are using that technology right here in Lenexa, Kansas to create the most vibrant retail displays in the country.
If you don’t want to run and change out your systems just yet, here are 8 more reasons you should replace rigid with SEG and frames:
We work with companies like Bass Pro Shops who have converted from rigid to fabric systems. They’ve found that the savings in shipping alone paid for the frame systems, the installation process is a breeze and products aren’t damaged during delivery.
If the quality of print itself doesn’t intrigue you, perhaps the savings will. If you’re interested in talking about the benefits of fabric, go ahead and contact us today.
Matt Keith is the CEO at Custom Color Corp, also known as the captain of the printing process from idea conception to kitting and shipping. He doesn’t enjoy talking about himself in third person, but he is a big fan of Motocross Racing. Connect with him on LinkedIn.