Generating Greatness: G7® Master Qualification

This quarter has been an exciting time at Custom Color. Last month we received an A+ SAGE rating for being a high-performance promotional products print provider. This week we added another certification to our collection.

We achieved G7® Master Qualification, awarded by Idealliance®, a not-for-profit industry group dedicated to guiding print production best practices, specifications, and standards, worldwide. Custom Color joins a select group of print service providers who have successfully completed training, examination and qualification process of their print production processes, validating their capabilities to the highest level of global industry standards and specifications.

G7 is Idealliance’s industry-leading set of best practices for achieving gray balance and is the driving force for achieving visual similarity across all print processes. The application of this method enables printers to reproduce a similar visual appearance across all printing types and substrates.

Prior to our first G7 Master Qualification in 2015, our large format digital print services to clients in the hospitality, retail and trade show industries was thorough, but standardization was lacking. With a growing arsenal of printing equipment, we recognized that we had to ensure standardization across our presses so that mixed material marketing campaigns would appear cohesive in color. We looked to our Prepress Lead Larry, and the Idealliance G7 Master Program, to achieve further productivity gains to better serve our customer’s objectives for brand color quality and control.

“Ensuring color quality for our customers is vital,” stated Larry Legg, Custom Color’s Prepress lead. For the past two years, we have dedicated time and energy into achieving the accurate G7 gray balance. This color standardization in gray scale and color across our presses means assured accuracy and consistency for our client’s brands. “

"We applaud Custom Color for utilizing the G7 Master Program to assure consistency and quality in their proofing, brand color management and print processes," commented Steve Bonoff of Idealliance. "G7 Master Qualification demonstrates a level of control and expertise that places Custom Color at the top of their field. We applaud their leadership, commitment and support of the G7 Master Qualification Program."

Generating Greatness: G7 Master Qualification

Our G7 Master Qualification, in conjunction with our unparalleled customer service and top-of-the-line technology, are all reasons to think about switching from your current print services provider to a print solutions provider. Want to talk about it more? Contact us!