SEG Systems

Wrangling Large Format: A Project with Wrangler

In the world of large format printing, our sales team is often approached with projects that are so amazing that they can’t help but take them on. When our sales executives work so hard to successfully execute these projects, we can’t help but to share their experiences. 

Susan, our director of business development, was contacted by Wrangler to work on the graphics for their Cowboy Christmas retail expo at the National Finals Rodeo. With her prior success in retail graphics executions, Susan knew that she could bring so much to the table.

Wrangler was seeking maximum exposure for their Cowboy Christmas, a retail shopping experience, that took place during the rodeo – they knew that they needed large eye-catching graphics that were sure to appeal to customers. Knowing about our experience with tension fabric products, the Wrangler team onboarded Susan to help their graphic designs dreams come to life.

A large suspended rectangular aluminum hardware sign, complete with tension fabric graphics, hung from the ceiling. The 36 foot by 24 foot sign had a dynamic impact on all visitors as they approached the Wrangler Cowboy Christmas retail expo area. The outer area of their booth was adorned with fabric graphics that brilliantly displayed their "throwback" designs for the event. The Fan Fest area, where visitors could participate in a life-size dice game, was completed with fabric walls that distinguished the perimeter for their space. After the closing events, the elements were removed, crated and will be ready for next year.

Guests, rodeo participants and other retailers at the event commented on the booth and the impact of the graphic elements. For Susan, the opportunity to “ink outside of the box” and the time spent with Wrangler during the design and implementation of the project was a terrific experience. It doesn’t hurt that she was named a front row VIP and got to experience the thrill from one of the best seats in the house.

Susan said it perfectly when she explained our role in an innovative partnership. “Our goal is not to be all things to everyone, but to find the clients that truly appreciate the partnership we provide.” That mantra is what makes our clients want to team up with us on their printing projects.

When asked why she loves print, Susan said, “Being able to bring value to my clients is the reason I love my job and why I love working at Custom Color.” Kudos from Kansas City, Susan, this was a project exuding with value for our clients.

Want to hear more about Susan's project? Connect with her on LinkedIn! If you’re looking for a great printing partnership or need to wrangle a large format printing project, request a quote today.

Framing the Future of Large Format Printing

SEG: it’s short for silicone edge graphics. It might just be another acronym for the industry – but for us, silicone edge graphics are one of our livelihoods. Twelve years ago we started digitally printing fabric for bedding. Five years ago, we were one of the pioneer large format printers in North America to incorporate Silicone Edge Graphics into our product line, and we haven’t looked back since. 

Our bold SEG graphics are printed on a variety of textile substrates, which are carefully determined by our Account Managers after assessing the customer’s project needs. Our graphics are printed through a dye-sublimation process – fancy wording, right? This means that the ink is printed directly onto the fabric substrate and then heat is applied to set the color. Really the only thing fancy about it is how great it looks when it’s complete.

After the printing process is when the real magic starts. Our master finishers sew a silicone beading onto the edges of the graphics – this silicone edge fits flawlessly into our SEG frames. Color Crew finishers employ the industry’s top automated finishing processes and technology to accurately and efficiently finish jobs ranging from one piece to 20,000 pieces.

Every flawless print needs a flawless frame. That’s where our friends at SEG Systems come in. For the past two years, SEG Systems has been our go-to company for all of our framing solutions. The Charlotte, North Carolina team provides us with innovative solutions that are customized for every single project. SEG System’s frames are all manufactured in North America, which is an incredibly important factor to our partnership. 

In May of 2015, Jason Milbourne and I traveled to FESPA in Cologne, Germany. During our time across the pond we witnessed firsthand some of the latest finishing technology. Today we are using that technology right here in Lenexa, Kansas to create the most vibrant retail displays in the country.

If you don’t want to run and change out your systems just yet, here are 8 more reasons you should replace rigid with SEG and frames:


We work with companies like Bass Pro Shops who have converted from rigid to fabric systems. They’ve found that the savings in shipping alone paid for the frame systems, the installation process is a breeze and products aren’t damaged during delivery.

If the quality of print itself doesn’t intrigue you, perhaps the savings will. If you’re interested in talking about the benefits of fabric, go ahead and contact us today. 


Matt Keith is the CEO at Custom Color Corp, also known as the captain of the printing process from idea conception to kitting and shipping. He doesn’t enjoy talking about himself in third person, but he is a big fan of Motocross Racing. Connect with him on LinkedIn.