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Trade Show Timeline: Breaking It Down

The statistics behind trade shows are staggering. If you knew that 81% of trade show attendees have buying authority or that 78% of trade show attendees travel more than 400 miles to get to the show, then maybe you’d be prompted to rethink your trade show marketing.

If your company is anything like us at Custom Color, you are always looking for opportunities to meet and strengthen relationships with clients, you have an investment in your brand, you’re ready for company growth and you’re looking to outshine your competition. Trade shows provide the perfect opportunity to check all of the above boxes.

Before you can reap the benefits of awesome new customers and higher sales numbers, you have to consider the type of trade show booth that will be most attractive to your customers. For some of our clients wanting custom and more complex exhibits, we have compiled this trade show timeline to help guarantee a flawlessly executed event.

6 months out:

Approximately six months before the event start date, you should request to meet with one of our sales executives. In that initial consultation, we’ll discuss your budget and how we can get you the biggest bang for your buck.

During your consultation, we’ll want to know if you’re interested in custom flooring, suspended structures, walls, windows and frames and fabric. Our offerings are extensive and can range from $100 to $50,000 depending upon your needs.

2 months out:

We request that art files are submitted eight weeks prior to the exhibit’s arrival at the show. Following our art requirements will cut down on production time and will ensure that your art comes out looking its best. After our prepress process, our master press operators and finishers will get to work creating the graphics that will capture attention.

6 weeks out:

If required, frames from SEG Systems will arrive at our Color Castle approximately six weeks before the show. This gives us enough time to construct your booth and test the graphics so that we can confirm a flawless fit.

Following this timeline ensures that the booth will be complete one month before the start of the show and allows for any changes to be made. Generally, the show determines received shipments and set-up dates.

Here's an inside look into the construction of our very own trade show booth:

Building a custom trade show booth with us means that your prints will be of the best color image quality (thanks to our G7 Master Qualification), you’ll gain unlimited access to our high levels of service and knowledge in the trade show industry and we’ll facilitate the shipping to ensure that your booth arrives in the best condition.

Creating a captivating and custom trade show booth requires a bit of strategy and lot of creativity. Thankfully, we carry a hefty trade show resume and can assert just the right amount of tactic and vision to boost your booth.

Here’s a little bit of inspiration and a view of what your trade show booth could look like. Let us know if you want to talk about boosting your brand at the next show you attend.

Generating Greatness: G7® Master Qualification

This quarter has been an exciting time at Custom Color. Last month we received an A+ SAGE rating for being a high-performance promotional products print provider. This week we added another certification to our collection.

We achieved G7® Master Qualification, awarded by Idealliance®, a not-for-profit industry group dedicated to guiding print production best practices, specifications, and standards, worldwide. Custom Color joins a select group of print service providers who have successfully completed training, examination and qualification process of their print production processes, validating their capabilities to the highest level of global industry standards and specifications.

G7 is Idealliance’s industry-leading set of best practices for achieving gray balance and is the driving force for achieving visual similarity across all print processes. The application of this method enables printers to reproduce a similar visual appearance across all printing types and substrates.

Prior to our first G7 Master Qualification in 2015, our large format digital print services to clients in the hospitality, retail and trade show industries was thorough, but standardization was lacking. With a growing arsenal of printing equipment, we recognized that we had to ensure standardization across our presses so that mixed material marketing campaigns would appear cohesive in color. We looked to our Prepress Lead Larry, and the Idealliance G7 Master Program, to achieve further productivity gains to better serve our customer’s objectives for brand color quality and control.

“Ensuring color quality for our customers is vital,” stated Larry Legg, Custom Color’s Prepress lead. For the past two years, we have dedicated time and energy into achieving the accurate G7 gray balance. This color standardization in gray scale and color across our presses means assured accuracy and consistency for our client’s brands. “

"We applaud Custom Color for utilizing the G7 Master Program to assure consistency and quality in their proofing, brand color management and print processes," commented Steve Bonoff of Idealliance. "G7 Master Qualification demonstrates a level of control and expertise that places Custom Color at the top of their field. We applaud their leadership, commitment and support of the G7 Master Qualification Program."

Generating Greatness: G7 Master Qualification

Our G7 Master Qualification, in conjunction with our unparalleled customer service and top-of-the-line technology, are all reasons to think about switching from your current print services provider to a print solutions provider. Want to talk about it more? Contact us!