Custom Color + Pantone: Color Crew's Picks for 2017 Color of the Year

Our friends over at the Global Color Authority just announced their 2017 Color of the Year. They state that choosing the Color of the Year is, "A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of mood and attitude."

The color for 2017 is Greenery - Pantone 15-0343. Pantone chose this color because it is symbolic of new beginnings - it's nature's neutral. While it may constantly be in our periphery due to our submerged lives in modern culture, Pantone is bringing it to the forefront and encouraging consumers to notice its omnipresence around the world.

As a digital printer, we match to Pantone colors. Larry, our Idealliance G7 Master and Prepress Lead, works to ensure that our colors are as true to Pantone as they can be - Brett calls Larry the "Best Color Guy in Kansas City."

Everyone from our Happiness Heroes to our shipping department consumes the colorful sights of our Color Castle every single day. When asked, you bet they had an opinion about what the 2017 Color of the Year should be. 

If left to choose, here's what our Color Crew would pick for Pantone's 2017 Color of the Year: 


After checking out our color choices, you probably want to talk about how we can nail your color requirements

Picking a Print Solutions Provider: The Three C's

If you haven't noticed, we reference our Custom Color dictionary often – we like to think that we’re continuously redefining old print production and ink industry terms. A few weeks ago, in our Printing Predictions blog, we differentiated print services provider from print solutions provider. 

To refresh your memory, a print solutions provider, defined by our Custom Color dictionary, is a printing company that possesses tools capable of holistic print services to solve client’s questions or problems.

If you're not employing large format to increase your brand awareness and boost your overall revenue, you might be wondering why you need large format printing. If you’re currently working with a print services provider, you might be thinking, “a print solutions provider sounds awesome – how do I score one of those?” They are awesome, and the answer lies in the “Three C’s.”


Companies, regardless of their industry, want customized print products. We live in a world where consumers are constantly bombarded by distractions – every brand wants theirs to stand out among the others. Hanging cardstock in your retail store windows isn’t going to provide the uniqueness that customers crave or the exposure that brands need. Displaying innovative large format printing helps brands emerge from in sea of sales.

Working with a large format printing company that prides themselves on customization is the first step. At Custom Color, our clients determine what their final product will look like – our customers obviously choose the substrate and the size, but they are also afforded many options for finishing and display systems. Our customers can also work with our Research & Development guru to determine their next greatest point-of-purchase display or branding effort. Inking outside of the box is our tagline.


Custom Color Happiness Heroes.jpg

Some print seekers can be overwhelmed by the customization options that print providers offer.  Choosing between 25 different lamination and finishing options, white ink and fixtures is enough to perplex non-print pros.

Print solutions providers will always have a robust printing posse – at Custom Color, we have our Happiness Heroes a.k.a. our Account Managers. Instead of playing a guessing game, our customers collaborate with one of our eight print ninjas. These printing pros have over 130 years of combined experience in the printing industry – they will always pose the most efficient solutions to any printing problem that may arise. We can even guarantee that they’ll make sure you’re smiling all the way; they are Happiness Heroes after all.


When talking to prospective clients, we find that they are looking for a holistic service – they want to print floor graphics, fleet graphics and fabric all in one place. We are able to provide that. While “one-stop-shop” is so cliché, that is truly the most accurate description of how we operate – we can print on almost anything and everything imaginable.

Furthermore, we are able to meet high quantity numbers and customer specified turn around times because of our capacity. We boast an arsenal of large format printing equipment, which includes: 2 UV Flatbeds, 4 Latex Roll Presses, and 4 Fabric Dye Sublimation Presses. This combination of equipment, along with automated cutting and finishing, make it possible for us to service larger retail clients in their national rollouts.


Customization and collaboration ensures that the print is perfect for the customer; capacity ensures that we can execute each and every project to supreme standards while continuously exceeding client’s expectations. It’s not at all coincidental that there are three other C’s that designate the right printing solutions provider: Custom Color Corp.

Matt Keith is the CEO at Custom Color Corp, also known as the captain of the printing process from idea conception to kitting and shipping. He doesn't enjoy talking about himself in third person, but he is a big fan of Motocross Racing. Connect with him on LinkedIn. 

The Traits that Make Us Tick: Part One

Every company has a certain culture that they pride themselves on. John Mackey, CEO of Whole Foods explained workplace culture best when he said, “If you are lucky enough to be someone’s employer, then you have a moral obligation to make sure people do look forward to coming to work in the morning.” At Custom Color, we’re no different. We pride ourselves on a work-hard, play-hard mantra and we try our absolute hardest to make sure that our Color Crew looks forward to coming into work everyday.

We wanted to know our employee’s perception of our company culture, so we asked. Three main themes stood out in many of the conversations:


Forbes deemed flexibility in the workplace as a “smart talent search strategy.” While flexibility may do the trick for recruiting, we have recognized that our flexible environment encourages loyalty, quality of life, and productivity for our employees. At Custom Color, many of our employees enjoy the benefits of a flexible work environment. Appointments, meetings with teachers and sick kiddos happen, and our management team recognizes that.  

Megan, our Accounts Receivable Specialist, discusses her appreciation for flexibility by explaining her unique schedule. “Because I have an hour commute one-way, the company worked with me to accommodate a schedule of four ten-hour shifts rather than five eight-hour shifts. Not making the commute an extra day is really beneficial.”

Casual Work Environment

Some people enjoy going to work in pantsuits and ties; the Color Crew would prefer t-shirts and jeans. A few times a year we have shirts printed for company events, our employees don’t just get to wear these after work and on the weekends, they wear them to work, too! Dacia equates our dress code as time saved, “I love being able to dress casually. It really helps me get my toddler and I out the door on time.”

Other aspects of our company are casual as well. Jason thoroughly enjoys his Friday afternoon pale ale with Mark. You’ll find fabric prints of Sasquatch, Troll toys, and Boulevard's Tank 7 on the walls. We even have the coolest holiday celebrations - our Prepress peeps get incredibly festive by turning their workspace into a gingerbread house.

The People

You won’t find other coworkers like our Color Crew, and we know that. While it sounds so cliché, we are a team of many talents that come together to create impeccable final projects. Josh, our Purchasing Manager “appreciate(s) witnessing, and being a part of, the many different working parts that come together to make a final job that exceeds our client’s expectations.”

Anjura, Rick and Joe all answered in unison with some term describing the rapport that they have with their coworkers. Lisa, our newest Happiness Hero, said, “Just knowing that if I need to be gone for the day or if I have a question or a job that needs attention – I can always count on my teammates to help me out – is amazing!”

A big ode for this amazing culture goes to the three partners that make printing happen – Matt, Jason and Brett. Corrie, a Happiness Hero, explains, “Our owners recognize that each employee’s individual success equals a holistic company success. That camaraderie is reflected and celebrated in our company’s culture.”

We’re always looking for the best and brightest in printing. If you’d enjoy this company culture, you should apply for an open position!