Going the Extra Mile: Vehicle Wraps to Increase Brand Awareness

Think for a moment – what is one routine that most every person in the world does every single day.  If you guessed travel, you’re right. It might be travel for work in a personal car or public transit or maybe a road trip for vacation…whatever it may be, people are on the road every single day.

Here are some mind-blowing facts to illustrate our point: the average driver travels approximately 13,500 miles a year.  In 2015, Americans drove 3.1 trillion miles – that pummels the 2007 record by 150 billion miles. We’re talking a lot of drive time here.

If you’re in the business of creating business, you’d be crazy if you didn’t take advantage of the many miles and hours that people spend in the car. You might be thinking a billboard will do the trick. If you want to deal with a lease, limited ad time, and high expense, then yes, a billboard is your best bet.

Of course we pose solutions to many advertising and printing problems in this world, and our solution to capturing the attention of drivers is *drumroll please* vehicle wraps.  For the last 16 years, our printing ninjas at Custom Color have been printing and wrapping vehicles while helping brands increase company awareness and potential customer impressions.

Impressions, you say? It’s a word that gets to the heart of what many marketers and business owners are trying to achieve. Our friends at 3M have computed the numbers (we just made this cool graphic) to break down the cost comparison of various advertising mediums. It’s clear that the average cost per thousand for fleet graphics is the most cost-effective advertising tool available.

customcolor_vehicle wraps

"The more curves, the better"

Our wrap wizard and in-house chief installer Chubby D (Doug) has been wrapping trucks, busses, vans, planes, boats, and any other transportation mechanism that you can think of since the get-go. Chubby D has a pretty impressive resume – he is 3M trained and certified to apply our wraps, has applied wraps to thousands of vehicles and has been working with signage application for the past 25 years. Doug is a fan of the complex and challenging projects – his work and life motto is “the more curves the better.”

Graphics installs can go catastrophically wrong – all it takes is an inexperienced designer or installer, poor printing, incorrect installation processes or a perfect storm of all of these things. You’ve already learned that Doug is a highly qualified installer; however, that’s only half the battle. Doug works with the highest-quality prints that are straight from our Lenexa presses. Vehicles are wrapped in 3M 180-C, a stretchy substrate that conforms to flat surfaces with and without rivets, simple curves, compound curves and corrugations. This material has air release channels for bubble-free graphic installation and is finished with 8518 laminate for a super high-gloss finish that is similar to a paint job. Latex inks, the most durable outdoor inks available, make your designs come to life and last for five to seven years.

Some of our most famous projects that we’ve conquered include food trucks and merchandising solutions for APEX Specialty Vehicles, a Bacardi Speed Boat, Miller Lite Super Bowl trailer, and a variety of busses, trucks, and vans for Tech N9ne and other rappers – yep you read that right, we were wrappers for rappers. We were even honored to wrap a traveling health awareness bus for Ford motors.

Numbers don’t lie – you’re in business, you know what we’re talking about. Drive time and impressions alone should be enough to make you hop on the wrapped vehicle bandwagon. If you want to preserve your brand’s franchise and reach people when they least expect it, remember that a quality vehicle wrap is the most high-impact, high-visible medium with the greatest head-turning capability.

You probably want your vehicle to join our repertoire of sweet projects…or maybe you just want to meet Chubby D, either way, you should contact us for a free consultation. 


Jason Milbourne is the Vice President at Custom Color Corp. A designer, pre-press connoisseur, and Royals fanatic by day and a fantasy baseball pro and taco and craft beer arbitrator by night, Jason loves all things fun and crazy….just like his hair. Connect with him on LinkedIn, but don’t follow him on Instagram, because he won’t follow back.